Economics


Read about simple things you can do to make someones day! http://daymaker.net/top-50-ways.html

I know I’m an idealist but I can’t help it….I was intrigued when I recently heard about this movement.  The author is David Wagner, the book is called~ Life as a Daymaker.  The book was published back in 2003, but it’s still so timely for society today.  I don’t know why I haven’t heard of it before now, maybe I’ve just been too busy earning a living.. but  I find so much wisdom in the concept of making someones day.  I practice it every day in my flower shop.  I think it’s something we could all practice, if we only gave it a thought once in a while.  It has the power to change the world and move us towards kindness, love and joy.  I thought about David’s comment that ” it’s hard to focus on your own problems if you are living life as a Daymaker. ”

It reminded me of a time many years ago when I worked in a nursing home. My friends used to ask me how I could do it.  Everyone found it depressing, but I always found that it helped me to be more positive.  When I looked around each day it made me realize that there was always someone who had it worse than me.  I learned to count my blessings in small ways.  I made a difference in a life, in my own small way, and that always made me feel great.

A woman came into the flower store one day a number of years ago, and she asked me to make a corsage. She came back the next day, she paid for it, and asked me to give it to the next person who needed a corsage.  I couldn’t believe it.  You can imagine my surprise when another woman called later in the day and asked if she could order an inexpensive corsage.  She explained that she didn’t have much money, but that she really wanted to get this corsage for her mother for an upcoming special occasion.  When that woman found out that she was going to be the recipient of a free corsage, paid for by a prior customer, she became so emotional.  I’m not even sure that she believed the whole thing was true.  She kept thinking that I was the one giving her a free corsage.  I kept trying to explain to her that it was paid for by a stranger, who wanted to be a “Daymaker”.   It’s a movement we could all engage in.

In the words of David Wagner “ Just be Kind,  it only takes a moment to make someones day. Each of those actions can sustain us. Those moments can even change lives”.

You can read excerpts from the book on Amazon, or purchase the book here:

Park Place Books~ A local Kirkland Bookstore

http://www.parkplacebookskirkland.com/

Thirdplace Books~ An Independent Book Seller

http://www.thirdplacebooks.com/book/9781588720757

Amazon.com an online book store:

http://www.amazon.com/exec/obidos/tg/detail/-/1588720756/qid=1049320392/sr=1-5/ref=sr_1_5/002-3281715-6728801?v=glance&s=books

 

Really excited to be participating in the upcoming Design Contest in September and then having the opportunity to relax at the BBQ,  California style of course!  Looking forward to mingling and spending the day with fellow florists, and sharing a whole lot of creative brainpower with our other floral industry professionals!  Skyline Flowers has been an exciting addition to the Seattle marketplace both for the consumer who are getting the benefit from the freshest flowers available and the floral business community who now have access to fresh California grown flowers as well.

http://blog.prestonbailey.com/2010/11/11/common-mistakes-being-an-artist-and-not-charging-enough/ I read this post this evening and I have to admit I am guilty as well!  It’s a friendly reminder to me, that I will not be doing my loyal customers who depend upon me, any favors if I go out of business because I forget to charge a fair price for the floral design and delivery services that I provide.  It’s a very hard lesson to put into practice and an even harder lesson to remember on a daily basis. Thanks for the reminder Preston!

 

The elections have me thinking about promises and politics and how it applies to the small business owner and customer relationships.

The past few weeks I’ve had a few customers call and express outrage that we charge for delivery.  I’ve been so mystified by their anger that I haven’t really known how to respond. I really can’t understand how someone would expect me to insist my delivery driver work for FREE,  or insist that I pay him at the expense of my company being able to make a profit.  Delivery does have expenses associated with it,  things like  gas, insurance & repairs. I guess I could give FREE delivery and just absorb the costs, or I could give FREE delivery and hide the costs in the price!  Neither option seems very smart to me.

Now that I’ve  had a little time to think about it,  a few questions come to my mind.  I Hope you don’t mind if I share the questions with you and I really hope someone will give me a little feedback and share their thoughts.

1. If you see the word FREE,  do you automatically want to buy the advertised item just because it is FREE?

2.  If you see two advertisements, does the one that says FREE make you want to buy it more than one that doesn’t say FREE?

3.  Do you think FREE  is really FREE or do you think promotions  have  some strings attached to it?

FREE  is a VERY good price, and it will always bring people in to get the FREE  item. The problem is, just getting people in the door no matter what it costs is not why we’re in business.

We do need customers, but we also need to make a profit on those customers. Our ultimate job as a business owner is to make some money,  give superior  service and give our customers more than they expect!

I’m wondering if at some point this FREE  kind of marketing devalues the product in our customer’s eyes. Why should you pay $5 for this item today when it’s going to be FREE tomorrow? If a company offers a FREE  promotion for any length of time, then don’t you as the  customer grow to always  expect it?  Will you become angry when we decide it’s time to stop offering the promotion? Just wondering about the reasoning behind some business owners and their marketing schemes..it’s just makes no sense to me.  Am I missing out on something grand here?
I really believe that people value paying a fair price for a good product!

Absolutely Free

Here’s my vote!  I know in my heart there are many more important issues in life, but if we forget about the grace in our life~ what can the future hold?  I’m with Dale!  Check out Oprah’s audition for the next star!

http://myown.oprah.com/audition/index.html?request=video_details&response_id=12389&promo_id=1

Check out the experts!

http://www.theflowerexpert.com/content/flowerexperts/flower-and-gardening-experts

Oprah’s search~

http://myown.oprah.com/audition/index.html

A gathering of thoughts for this past 4th of July….

As Thomas Jefferson so artfully wrote in The Declaration of Independence “…life, liberty, and the pursuit of happiness.”

And Jim Blasingame, small business advocate points out, ” We began with freedom, the freedom to dream and to try; to succeed and to fail; to own and to enjoy; to accumulate and to pass on to the next generation.”

“Entrepreneurs take risks, but only the freedom to enjoy success can make those risks acceptable.”

“A healthy entrepreneurial environment fosters national economic well-being. ”

“Thank you, Founders. Without their vision, courage, passion and sacrifice, it’s doubtful that entrepreneurship as we know it would exist today.”

And thank you to Jim Blasingame, small business advocate, who’s blog you can find here:

http://blog.smallbusinessadvocate.com/

His blog touched my heart and validates the very core reason that I own a small business in this country, and I am sure every small businesss owner will relate, as well as all of us who still have a dream!

Hope everyone had a wonderful  4th of July celebration!

Guest Chef on the waterfront in Seattle  is coming up in July, the money benefits an important cause. It is said that any one of us could become homeless at any time.  Here is an interesting article on being homeless, it is  something that the average person does not really like to think about but we should think about it more often and work to find solutions to the problem in every city across the country!

http://money.howstuffworks.com/homeless.htm/printable

Farestart should be a model, one to replicate across the country to help with solving our nations homeless problem.

FareStart is a culinary job training and placement program for homeless and disadvantaged individuals. Over the past 17 years, FareStart has provided opportunities for over 3,000 people to transform their lives, while also serving over 3.5 million meals to disadvantaged men, women, and children.

The Homeless in Seattle:         http://www.farestart.org/training/homeless/index.html

FareStart has a mission, read about it here:  http://www.farestart.org/about/mission/index.html

The history of FareStart, http://www.farestart.org/about/history/index.html

Guest Chef on the Waterfront is Wednesday, July 15 in Seattle!

Savor tastes from over 70 of the Seattle area’s most talented chefs, breweries, and wineries. All proceeds directly benefit FareStart’s job training and placement program.

http://www.farestart.org/help/events/waterfront/index.html